Scrappy is always frugal...

but frugal is not always scrappy.

Seeding Change Founder

Subject Matter Expert (SME)

Author, Certified Change Leader, Producer, Audio Documentarian

Dee McCrorey

I began my training career in the 70s where as a manufacturing trainer in Silicon Valley, I onboarded and trained semiconductor personnel, eventually leading and managing hardware and software programs before overseeing supply chain operations for one of the largest semiconductor companies in the world. Leveraging this practical experience I transitioned into the Organizational Change Management (OCM) field, where I’ve led large, complex initiatives and entrepreneurial projects that in their scrappiness introduced innovative changes to the organization. Since the 80s I’ve mentored and coached professionals on reinventing and transformating their careers. In 2010 I took a year off to research and write “Innovation in a Reinvented World” (2011, John Wiley & Sons, Inc.) where I developed a blueprint for business leaders and professionals on thriving in the new world of business. Seeding Change offers a flexible way for me to continue to help career professionals manage ambiguity in the workplace, while preparing them for the advancement of technologies—AI, robotics and automation—that will disrupt business, their careers, and the workplace well within this decade. As a practicing change consultant and e-Learning SME, I’m preparing to launch an audio documentary later in the fall—A Bridge to AI. Learn more about me at and

Course curriculum

  • 1

    Welcome to the course!

    • How to use this course

    • Enhance Your Learning

    • Before we begin...

  • 2

    The Scrappy Side of Communication

    • Scrappy Communication: Flexing Your Preferences (download)

  • 3

    Stakeholder Credibility by Design

    • Lesson 1: 6 Effective Ways to Build Dynamic Stakeholder Relationships

    • Four Pillars of Credibility (download)

    • Test your learning

  • 4

    Scrappy Budgeting

    • Lesson 2: Scrappy Budgeting for the Corporate Entrepreneur

    • Test your learning

  • 5

    Bridging Change

    • Lesson 3: Scrappy Corporate Entrepreneurs as Stewards of Change

    • Risktaking Style Self-Assessment (download)

    • Collaborative Risktaking: The Art of Getting Out of Your Own Way

    • Test your learning

  • 6

    Scrappy Project Management

    • Lesson 4: Scrappy Project Management Skills for Corporate Entrepreneurs

    • Test your learning

  • 7

    Next steps

    • Congrats! Some additional resources for you...

    • Before you go...

    • Next Steps - Skills Development Clinics